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Known to the video game industry for decades, this pattern refers to the layers of a two-dimensional image moving at different speeds when scrolling, i.e., the foreground and background moving at different speeds, or differing layers of the background. Give your long scrolling site more impact with a parallax effect. Users are not engaged enough in long scrolling formats. Facebook, Tumblr, Imgur, and others all have custom loading signifiers. Don’t be constrained by the traditional loading circle - your choice of icon is an opportunity to deepen your site’s identity.For example, Facebook allows users to search timelines by year. Infinite scrolling can be combined with pagination for more accurate searches.A jump-to-section option, as with Tumblr, lets users return to the start if they become lost. In addition to sticky navigation, there are other methods to help infinite scrolling’s disorientation.Sticky navigation is the best way to give your user mobility in a near-infinite sea of content. The problem with infinite scrolling is when users lose their place, though there are ways around this. Infinite scrolling creates a rhythm for social media sites, where users are continually entertained with new content without clicking or waiting. Infinite scrolling proves useful for single-page sites with more than a few screens worth of content, especially with multimedia galleries. With the infinite scrolling pattern, content is loaded as needed to provide a more paced experience. Infinite ScrollingĬontent is better organized on a single page, but there’s too much to load all at once.
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Join the world's best designers who use UXPin. The pattern helps add a greater sense of pace if you have more than 3-4 frames.
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Each part of Squarespace’s fixed scroll section, for example, focuses on explaining how to “Create a beautiful website” for different business types.
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Disorientation and the inability to go back are the innate drawbacks of long scrolling, but a fixed menu allows users to move freely. If users are searching for something in particular, a more structured navigation system like Amazon’s works better - but for explorability, long scrolling is the fastest and most fun for users. The prominence of mobile browsing supports the long scrolling pattern since smaller screen sizes call for more scrolling.Ĭombined with the infinite scrolling pattern described below, long scrolling can create a completely immersive browsing experience. This works great for social media sites and others with user-generated content, where part of the fun is browsing through everything all at once, and the content is diverse and difficult to categorize because it’s always updating. So, how do you know which situations call for which patterns? We’ll explore examples, use cases, and best practices for:Ī site has so much eclectic content that a multi-page format would be too difficult to navigate.Ī site wants to tell a story in a smooth, linear fashion.Ĭreate a single-page, long-scrolling site to consolidate your content in a single place.
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As explained in the free e-book Web UI Patterns 2016 Vol.1, each pattern is creative yet proven usable through years of refinement. In this post, we’ll examine the most common and time-tested scrolling pattern. Considering that our attention span on the web has dropped to about 8 seconds, a delightful scrolling experience certainly prolongs user interest. Creative scrolling patterns let you adjust the pace, delivery, and interactivity of the content. In web design, the journey can be as enjoyable as the destination.Įnter the world of scrolling patterns. The 4 Types of Creative Website Scrolling Patterns